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19 Feb 2019, Posted by Sarah Clark in Inspiration

A look at this weeks steal-worthy event ideas...

This week’s roundup includes a floral elevator photo booth at the Saks Fifth Avenue flagship reopening in New York; dessert trays held by helium balloons; a Lego clothes store with no clothes; and set designs from Chanel’s Haute Couture Spring Summer 2019 show in Paris.

 

 

New York Fashion Week: The Shows

New York Fashion Week kicked off February 8 and runs through February 16. At the event’s hub at Spring Studios, sponsor Maybelline had a beauty activation that included an outdoor Instagram-inspired wall for photos with illustrations of “likes” and lips. 

 

 

 

Pre-Grammy Party

Delta Air Lines took over the Mondrian in February for a pre-Grammy party. Guests entered the celebration through an installation of hanging gold records.

 

 

 

Floating Dessert Trays

Swedish banking company Klarna held its ‘Smooth Session’ event on January 31. Stations included dessert trays attached to oversized helium balloons. Catering staff guided the balloons through the crowd.

 

 

Chanel Haute Couture Spring/Summer 2019

Karl Lagerfeld staged his Spring 2019 Couture runway show for Chanel in Paris — or, rather, his Couture pool party. He installed a Meditterean garden – complete with swimming pool – inside the Grand Palais. 

 True to form, Lagerfeld put on a whimsical presentation, complete with palm trees, a bedazzled swim cap (with a veil) and at least one gem-encrusted swimsuit.

 

 

Ikea giant bath toy sets sail 

Ikea has created two remote-controlled boats that can clear rubbish from waterways to mark the opening of its Greenwich store.

The “Good ship Ikea”, by Mother, looks like a bath toy that the retailer sells and is sailing along Deptford Creek in south-east London this week.

Lego launches clothes shop with no clothes

Lego is launching a pop-up that contains nothing except a Snapchat code on a plinth to promote its limited-edition clothing line.

When Snapchat users scan the Snapcode with their smartphones, the booth will be virtually transformed into an augmented-reality boutique where users can browse streetwear on Lego mannequins

The “shop” on London’s Eastcastle Street will also feature an interactive DJ booth and an arcade machine, while the streetwear is being launched in the UK, France and Germany.

Customers can buy the clothes with their phones via Snapchat through an integrated “Show now” service.

 

 

 

 

 

Saks Fifth Avenue Reopening

The reopening of the renovated Saks Fifth Avenue flagship store in New York took place earlier this month. The event featured an elevator that was transformed into a floral photo booth. Orchids and hydrangeas decorated the interior of the elevator.

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